The aim of Surf-By-Tel is to use your website to provide self-service applications to callers over the telephone. The simplest way to use your site is just to provide information on your products and services to your callers. However, you can extend your range of services by allowing customers to order and purchase goods, for example, or to reserve and book services.

You could also use the service just for your own staff, as another way to access your Intranet. Field staff can have access to up-to-the-minute price, rate and availability information, without needing access to a computer.

Surf-By-Tel is a highly cost-effective facility, which any company with a website will be able to afford. It allows companies to offer their own interactive telephone services without having to purchase anything other than a website and a Surf-By-Tel license.

The service enables businesses to implement a huge and varied range of self-service applications, which can be changed and updated simply by making changes to web pages.

Your challenge
	You want to let your customers know about your products and services.
	You've invested, or are about to invest, in a website and you want it to really work for you.
	You'd like your customers to be able to ring up and get information in an interactive manner, but you can't afford to have someone answering the phone 24 hours a day.
The solution
	Why not let your customers talk to your website over the phone? To order, book or just to listen.
The benefit
	The real benefit of Surf-By-Tel is that it puts you in touch with your customers. It enables you to use exactly the same information on your website to reach more customers, improving your customer service, increasing your business and containing your costs.
You get
	Extra business with little extra cost. If you already have a website, there is no extra hardware or software to buy. All you have to pay for is the Surf-By-Tel license.
	Services that are easy and quick to develop. Since you use your existing website, you only have to maintain one site of information. Changes are made by editing web pages so there is no need to learn any new languages. As soon as the edits to your website are finished, they are available to your customers via Surf-By-Tel.
	High quality technology. Surf-By-Tel uses the latest Speech Recognition capabilities, the most advanced Text to Speech systems, and our GetVocal VoiceXML Gateway.
	Scalability. When you first license your website, we will ask you how many lines you would like to have. This will determine how many people can get through to your site at once. As your service grows in popularity, you can add extra lines, all with the same (or different) phone number.
	Response analysis. The Surf-By-Tel service gives you access to statistics about telephone "hits" on your website. Find out how many times it has been called, and how long people are listening.
Your callers get
	Your information and services available to them 24 hours a day, 7 days a week.
	An interface they understand. They don't have to be trained or learn a new way to access information. After all, everyone knows how to use the phone.
	A friendly and interactive interface. Speech is the most natural way to communicate. By speaking commands your callers are in control of the way information is played out to them.